Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items.
2006 US sales of promotional products totaled $18.6 billion dollars, up from $17.8 billion in 2005. The industry is growing at a faster rate than newspaper or radio advertising and is larger than Internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion).
